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Wake Up Business World! Gray is Golden! Marketing Articles | November 26, 2001 It?s a ... fact. There are more people over the age of50 than ever before. Seniors are the fastest growing ... our ... and their ... spending power gives riseto a new sell
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Seniors are the most affluent consumer group that exists. More than one out of every four people, over 81 million consumers in the US Jeff Petry Jersey , is over 50 years old. Over 79 percent of all savings accounts are held by those over age 55. Seniors buy more from desire than need and love to pay their bills fully and on time. They also have more disposable income than other age groups and control over 48 percent of all discretionary purchases that occur. They have extremely stable incomes, are more cash positive, and more willing and interested in getting what they want, than any other age group. They are avid readers of newspapers and magazines and most open all promotional mail sent to them. They are 30 percent more likely to purchase on-line than younger users.
Most companies have yet to take note of the incredible spending power Phillip Danault Jersey , statistics and monetary figures about seniors. They don't focus on the senior market. Business failures of the 21st Century will not be companies lacking innovative products, they will be companies lacking seniorized marketing skills. It is time for corporate America to wake up, pay attention and get with it. The age wave has arrived.
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