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The Internet Marketing Pie: Slice It Up Right or Loose Marketing Articles | October 30, 2003 The number one concern for Internet sales is your ... -- in other words, your ... saying Camiseta Lucas Hernandez , products for sales is amust too, however, if your list is ...
The number one concern for Internet sales is your marketing list -- in other words, your audience.
But...but...but...you?re saying Camiseta Angel Correa , products for sales is a must too, however, if your list is nonexistent, small or loosely targeted Camiseta Stefan Savic , having a product isn?t going to help much. There just will not be any success.
Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too.
This almost feels like the chicken and the egg story ? which came first. So, what do you do first?
You can?t create or increase a mailing list without a "what?s in it for them to be attracted to you for."
Now I?m not talking about buying lists but about opt-in focused lists.
Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy.
Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about a small segment of that want.
Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything on that piece. Create a 100% product of this 10%.
Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn?t get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price.
This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret Camiseta Jan Oblak , and guess what, I?ve just broken their secret. I am an InfoGuru and I don?t mind sharing this model. It is the missing arial view that no one seems to want to write about -- unless, of course, it?s in a product that sells for big dollars.
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About the Author: Catherine Franz is a 30-year marketing industry veteran and Marketing Strategist Camiseta Saul Niguez , a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Additional eNewsletters Camiseta Antoine Griezmann , tips and articles are available at: http:www.abundancecenter Catherine: 703-671-5677
How To Get The Necessary CCNA Certification Training Computers Articles | September 17, 2007 When you are looking to get some IT training you will find that there are so many different options available to you and it may even make your head spin.