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Anyone who has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales Casemiro Brazil Jersey , but until sales have increased (and you've received payment) you can't afford to market your business. Fortunately, you've got more options than you realize, after all, more than a few other businesses have gotten past this hurdle. So can you.


First of all, don't advertise in the newspapers, on television or the radio because it can take considerable time to see results from these mediums and at this stage of your business Alisson Brazil Jersey , your budget will likely be gone long before you see them.


One powerful way that a business with a small marketing budget can gain exposure is by networking with other people. There are many inexpensive or even free networking organizations in just about every city and all that you need is a handful of business cards and a winning smile.


Another way to increase you business is through co-op marketing with other related but non-competing businesses. If your company sells work-out clothing, you could partner with a gym and a supplementnutrition store on a direct mail campaign. All three businesses could merge their data bases to reach a larger segment of the market while reducing their costs by roughly one third (or possibly more due to volume discounts on printing).


Establishing yourself as an expert can work wonders for your business because people will come to you first. This can be done by blogging, starting an email newsletter or public speaking on your industry. These can all be done with little or no money out of your pocket, just a relatively small investment of your time and some patience.


There is most likely a sizable wealth of leads that you are not tapping into. Think of all of the people you know ? some may be potential clients and others may know someone that may be a potential client. You won't have the chance to find out unless you tell people that you are looking for new business.


I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.


It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.


This has been going on now for two months or more, I've been watching the stats on my server everyday seeing just where he goes. He will crawl a few pages one day Alex Sandro Brazil Jersey , and the next some other pages, and then finally leave until the morrow. After just three or four weeks, I noticed I got an infestation of lesser bots calling as well, some I have never heard of before, they seem to follow 'Googlebot' as though he is the Pied Piper of Hamelin.


What caused this infestation of bots?


Well, I got interested in rss feeds Wholesale Brazil Soccer Jerseys , I thought "What a good tool for drawing traffic to my site."


So I studied up on rss feeds until I understood what was involved. Now I am no 'techie', and the most programming I do is html in 'Notepad', making my own web pages.


Rss feeds use a similar language called xml, so it was easy to understand for me, and I was able to quickly make up an rss feed page in 'Notepad', placed it on my server Wholesale Brazil Jerseys , downloaded a 'feed reader' software, opened it up, placed the address of my feed in the 'feed reader', and up came my rss feed in the reader. It was so easy I wrote an ebook to tell everyone how to do it, it's called "Really Simple RSS".


There are many rss directories and syndication services that I submitted the address of my rss feed to, so other people can look at the feed in their 'feed reader' and see what articles I am posting.


Some of the 'subscribers' to the feed actually come and visit my site to see what it's all about Cheap Brazil Soccer Jerseys , which happened almost straight away after I submitted my feed.


In less than 36 hours, 'Googlebot' found my feed!


In a little over two days later Yahoo's 'Slurp' bot found my feed, and from there on they have both been crawling my site with the lesser bots every single day.


They crawl everything, they crawl all my pdf ebooks, they look at a few pages in 'Webmasters Corner', they even look at my 'Bonus Reports' Cheap Brazil Jerseys , and even descend the staircase into my 'Secret Vault'!


When will they go home and stop prying into my little secrets?


I know I encourage them like leaving cheese for a mouse, by putting more pdf files, software and ebooks on my site every day, so I suppose the poor bots can't ever keep up!


I found out that like mice like cheese, that 'Googlebot' likes my pdf files, he has been fitted with digital spectacles so he is now able to actually read keyword rich pdf files all the way through to the end! So he likes pdf files.


So I have obliged him!


I put 85 pdf files up on my server one night just to keep him happily reading! I have put many more up on the server since Willian Brazil Jersey , and will continue to create more pdf files of classic authors for free download, just to keep him calling with his 'friends'.


Isn't this a laugh?


It's like taking in a stray dog, feeding him, housing him, and the dog loosing the ability to wander off again and finding you have got a lodger for life.


My site's ranking has risen considerably both in Yahoo and Google, but for some reason that escapes me for the time being Weverton Brazil Jersey , my ranking rose more quickly in Yahoo and they rank it much higher than Google. I may well find the reason for this before long and put it in another article.


So if you are a web site owner struggling to get noticed by the web bots, don't put it off much longer, put up an rss feed with articles about your products or service and not only will 'Googlebot' call with his 'friends', but actual live people will call too.

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