What exactly is Niche Marketing and why do I need it? ECommerce Articles | September 15 Justin Tucker Ravens Jersey , 2007 When we refer to a niche in marketing, we refer to a product or service that occupies a specific area of need or demand for either an as yet unmet (very rare), or underfulfilled (more common) customer...
When we refer to a niche in marketing, we refer to a product or service that occupies a specific area of need or demand for either an as yet unmet (very rare), or underfulfilled (more common) customer need. To be able to fulfill this need Trace McSorley Youth Jersey , and to attract a good solid market, the choice of niche product should ideally relate to or complement your website.
OR SHOULD IT?
No, it's absolutely no good at all finding a product that you think will sell and then create a website to promote and sell it. FIND YOUR NICHE FIRST. That way you know you will already have a marketplace that is actively searching for what you have. Now that makes more sense doesn't it?
Think about it. Afew years ago I developed an interest in amateur radio, (bear with me, this is relevant) Iman Marshall Youth Jersey , so what did I do? Well first of all I went out and bought every magazine I could find relating to amateur radio. In those magazines were advertisements for plans, components, radio clubs, allsorts in fact to do with amateur radio. Of course I bought loads of stuff. I was keen, enthusiastic and I was a dream to sell to in that niche. I had a need Ben Powers Youth Jersey , and the amateur radio niche fulfilled it.
That was in the days before internet marketing was even thought of, but current technology makes it very easy for us to exploit niches. There are literally thousands of niches out there. You need a niche that is sufficiently large to give you a ready supply of needy customers, but not so large that there are hundreds of companies out there already giving them what they want. Of course by definition, that would no longer be a niche market. Competition is beneficial, but only in small doses.
There are niches for almost anything you can think of Justice Hill Youth Jersey , collectors of watch straps, old dental equipment, and yes, amateur radio. In internet marketing we can think of a subject. Preferably, at first Miles Boykin Youth Jersey , something you yourself are interested in, and have some knowledge of, lets say belt-buckles. You go to wwweekeywords and use the free online keyword tool to enter belt-buckles. OK I'll save you the time. I just did that and find that just over 2500 searches were made yesterday for that term, this is broken down furthur into sub categories such as confederate belt buckles. Anyway 2500 searches is about right, you don't want more than about 4000 daily and not really less than 1000 Jaylon Ferguson Youth Jersey , These are people who are actively searching for either information or the actual item.
It can't be too hard to do a bit of research and put together an e-book all about collecting belt buckles, or a series of articles that could be sold as a newsletter. Or even if you wish find suppliers of belt buckles and sell the actual thing itself. Not too large and heavy to post and thousands of different ones. Then you put your site together and promote that (the subject of another article) and wait for your niche market to come to you.
Your customers are out there, and actively looking for what you can supply them with. Now isn't that a better way to do things. Do you need niche marketing? You betcha!
Article Tags: Niche Marketing, Amateur Radio, Belt Buckles
North America Concrete Floor Coatings Market To Benefit from Increased Global Uptake By 2025
North America concrete floor coatings market聽is expected to reach USD 1.01 billion by 2020, according to a new study by Grand View Research, Inc. Construction industry growth in the U.S. post the Great Recession in 2008 – 2009, along with expansion of the domestic aerospace and energy sectors are anticipated to fuel concrete floor coatings demand over the forecast period. Introduction of the 鈥淣ational Infrastructural Plan (NIP)鈥?by the government of Mexico, which is aimed at promoting residential and commercial infrastructure Mark Andrews Youth Jersey , is likely to augment market growth. The government plans to invest USD 590 billion over a period of four years between 2014 and 2018.
Indoor was the largest application segment, accounting for over 60% of the North American concrete floor coatings market volume in 2013. Housing sector growth in the U.S. and Canada is anticipated is expected to fuel concrete floor coatings demand in indoor applications over the forecast period. However, outdoor coatings are anticipated to witness fastest growth over the next six years owing to new product launches at competitive prices. Furthermore, rising consumer awareness regarding protection of exteriors to boost life span of the structure is expected to drive market growth during the projected period.
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