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I'm the Brand Identity Guru. I've spent most of my professional life helping companies tap into the strength of their brands. Developing a strong brand identity is critical to any company's success. Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it's seldom done by design groups and advertising agencies.
Why? It's just not what they do. Graphic Designers don't understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards? for them.
A branding company's total focus Khalil Mack Balck Jersey , their entire business practice, is based on the maxim that strong brands (new or repositioned) make companies more successful.
Pick the brain of a professional branding consultant. It's bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself Walter Payton Balck Jersey , introduce new products or services or reposition existing ones'there's a chance to lay a strategic foundation to re-energize your entire company.
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Understanding your Central Air Conditioners SEER Rating
Posted On : Jan-26-2011 | seen (328) times | Article Word Count : 411 |
Every central air conditioner has a SEER (Seasonal Energy Efficiency Ratio) rating that is regulated by the U.S. Department of Energy. Every central air conditioner has a SEER (Seasonal Energy Efficiency Ratio) rating that is regulated by the U.S. Department of Energy. According to U.S. regulations, no central air conditioner unit currently being manufactured can have a SEER rating lower then 13. Most central air conditioner units usually have SEER ratings ranging from 13 to about 20 SEER.
Unfortunately, most consumers don鈥檛 really understand what a SEER rating really means. The easiest way to explain it is to compare an AC units SEER ratings to an automobiles estimated MPG. Some cars get 15 miles per gallon and others get 30 mpg. All other things being equal Authentic Riley Ridley Jersey , most people would probably prefer buying the car that gets 30 mpg over the one that gets 15mpg. Why, well the car that gets more mpg is going to end up saving the consumer more money in the long run even though it may cost a little more money in the beginning.
Purchasing a newer air conditioning system with a higher SEER rating can also create a substantial savings on your monthly energy bill as the newer systems are much more efficient at cooling. By upgrading your AC unit from a SEER 9 to a SEER 13 system your power consumption will be reduced by approximately 30%. This can result in an energy savings of up re a consumer lives, your air conditioner can be one of the most essential things for a home. For instance Authentic David Montgomery Jersey , a person that lives in Florida needs to take an air conditioners SEER rating very seriously when thinking about purchasing a new system. Nine out of the 12 months in a year it is hot and humid in Florida. The air conditioner is going be used almost non-stop most of the year. This is why it is crucial to understand the SEER rating and buy the air conditioner that best suits you and the climate you live in.
So the next time you're in the market for a new AC unit, remember to factor in the cost savings of a unit with a higher SEER rating. While you may spend a little more money up front for the unit, you will more than likely make up and exceed that extra cost in just a few short years.
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