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Engaging content is the king. One needs to balance between the postings on educational content and promotional content. The educational content drives traffic as the audience wants to learn more. Post a variety of engaging content to gain following by retweet and shares. As a rule only about a fifth of the content should be promotional to maintain a strong following online.
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5) Engage on various social platforms
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6) Follow and connect with fellow peers online
Online platforms allow you to engage with social influencers with direct link to your target audience. Forums like Twitter also give suggestions on whom to follow. LinkedIn groups can let you directly connect with influencers online.
7) Increase and maintain consistent frequency
The more the frequency of posts, the more followers you will have. This is proved by a study undertaken by a social media analytics company on 36 million Twitter accounts and 28 billion Facebook accounts.
8) Hire a social media management expert
Active management of social media accounts involves more than posting updates. You need someone who can track and analyse upcoming trends to create relevant content as well as establish connect with others online. Hiring a professional to provide wholistic social media marketing services makes tremendous business sense compared to having someone do the job on a side-line.
More About the Author
Mahendra Raulo is the author of this article. He is Co-Founder & CEO at Aarav Infotech India . Find more information, about aaravinfotech. and Services of Aaravinfotech here.
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